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Producing a steady stream of copy and content can be exhausting. So how do you keep up and deliver at a higher level without burning out or missing a deadline? Answer: Throw out the traditional rules of content marketing and spend more time focused on quality. Hear how it’s done firsthand from two leading content strategists. In this session, you’ll learn:
- Solution 1: Maximize the 80/20 rule – Spend less time on content creation and more
on quality of distribution to connect more effectively with your audiences - Solution 2: Do less, God bless – Elevate your brand with a smarter content strategy that won’t turn you into a content pump
- Solution 3: Solve “Orphan Annie Syndrome” – Build campaigns around marquis content
- Solution 4: The ripple effect – Increase ROI by white labeling for customer journeys and engaging influential leaders
- Bonus: How to write faster to streamline content creation (hint: write it like you say it)