Video can be incredibly engaging. Done correctly, it’s the single most effective communication tool at your fingertips to get through to your audience. Screw it up, though, and video can be the single most expensive waste of time you’ve ever embarked upon—and it will turn off that same audience. Sound familiar? Then this session is for you.
In this session, you’ll learn:
- How to read key metrics to determine if your video is working or not (Hint: It’s not about the views)
- How to think about video’s place in the ever-changing social media landscape
- The four main reasons a video falls flat (and how to fix them)
- How to convince execs that “more video” is not an effective strategy to pursue
- What video trends are here to stay, and which ones are a fool’s errand