The stories of employees can be incredibly powerful in bringing a company to life for external and internal audiences. In this fireside chat, Ian Cohen (Head of PayPal Global Content Innovation & Creation) and Lenore Feder (Director of PayPal Global Employee Communications) will discuss the why, what and how of communicating the vision, values and success of a company through its employees.
- How to create content that tells the story of a brand from its most authentic storytellers
- Best practices and examples of impactful stories
- And of course you’ll get to see some inspiring videos!