Crafting Creative, Inspiring Copy

Unleashing your creativity will give you a competitive edge and capture your audience’s hearts and minds. In this session you’ll discover how to tap into your imagination to fuel big ideas and content that informs as it inspires. Ignite your inner creator by learning:

  • Practical ways to brainstorm bold, brilliant and beautiful ideas
  • Principles, tools and exercises to help you overcome barriers to creativity and innovation at your organization
  • Potential elements to include in your social media style guide and why they matter
  • How to find new inspiration to fuel your storytelling
  • Examples of social media posts that are clear, concise and comedic and how to emulate them on your own channels
  • Palak Kapadia
    Amazon Brand Innovation Lab
  • Alyssa Smith
    Director of Conferences
    Ragan Communications