Social Storytelling: Building a Multi-Channel Digital Storytelling Strategy

Determining the right channels for your storytelling is more art than science, a process of testing and refining your messages to reach audiences where they are most active. In this session, you’ll gain a nuanced understanding of which messages perform best across various social media channels—and how to find the right mix of output that best presents the story you’re trying to tell. We’ll explore:

  • What types of stories perform best on Instagram, Facebook, Twitter, LinkedIn and TikTok
  • Ways to crowdsource customer stories and experiences through contests, promotions and calls to action
  • Examples of successful cross-platform social storytelling strategies that embrace multimedia including audio and video
  • How to balance personal and organizational brands on social media platforms
  • Tips for creating short-form content marketing with TikTok and Instagram Reels
  • Adam Hernandez
    Specialist, Social Business Team
    Southwest Airlines