Put Leaders at the Center of Your Storytelling Efforts During COVID-19 and Beyond

Your leaders are more than just the face of your organization—they’re a central character in its narrative. As a communicator, you’re tasked with telling the story of how they’re responding to the COVID-19 crisis. Discover how these organization leaders and their communicators used passionate storytelling to inspire audiences in a time of crisis and rally support from employees, customers and other stakeholders.

Learn how to:

  • Capture the authentic voice and personality of your leaders in stories
  • Help resistant executives feel comfortable sharing their experiences and being at the center of your brand stories
  • Create a compelling social media presence for leaders
  • Use creative story structures to illustrate the important work your executives are doing at this time
  • Use story arcs to create an emotional and personal connection between leaders and audiences during a time of crisis
  • Erika Callahan
    Executive Communications Manager
    Blue Cross Blue Shield of Illinois
  • Bri Bauer
    Vice President of Communications and Engagement
    Minnesota Timberwolves
  • Sukhi Sahni
    Senior Director, External Communications
    Capital One