Put Leaders at the Center of Your Storytelling Efforts During COVID-19 and Beyond

Your leaders are more than just the face of your organization—they’re a central character in its narrative. As a communicator, you’re tasked with telling the story of how they’re responding to the COVID-19 crisis. Discover how these organization leaders and their communicators used passionate storytelling to inspire audiences in a time of crisis and rally support from employees, customers and other stakeholders.

Learn how to:

• Capture the authentic voice and personality of your leaders in stories
• Help resistant executives feel comfortable sharing their experiences and being at the center of your brand stories
• Create a compelling social media presence for leaders
• Use creative story structures to illustrate the important work your executives are doing at this time
• Use story arcs to create an emotional and personal connection between leaders and audiences during a time of crisis