The Great Social Media Awakening: Transforming Fatigued Followers Into Superfans by Igniting New Trends

The days of brands piling onto memes and trends — and mostly just interacting with one another — has come to an end. Managing a social media community today means tapping into its ideals and passions and delivering smart, rich content with personalized value and heart. It might sound tough, but with a little creativity, resourcefulness and curiosity, even a social team of one can unlock high-performance social content for organizations in any sector. You’ll learn:

• Drill Down: Get to know who your community is at its heart, and hyperfocus your social content on what matters most to them while delivering on business outcomes.
• Build Relationships: The factors and actions that take a follower from a passive observer to a participant and lifelong fan, and how to start conversations and trends around those passion points.
• Know the Numbers: It’s not just impressions and likes anymore. Which metrics tell you the most about who your most engaged fans are and what they want?
• Get Scrappy: Even if you’re a team of one or work for a less glamorous organization, you have an arsenal of fan-building content just waiting to light up your social spaces.
• What’s Next: Learn how to be not just a trendspotter, but a trendsetter, by getting ahead of the conversation and anticipating what your audience wants.