Video is hot, but podcasting is even hotter. The storytelling format can boost your online presence immensely and help you better connect with your audience across social media platforms. However, it’s not enough to just think of a podcast idea or create only a few episodes. In this panel of social media experts moderated by Andrew Springer, consultant for Voice of America and former executive producer of NBC News’ Snapchat series, “Stay Tuned,” you’ll get the opportunity to ask questions in real time and receive insights for your most burning podcast questions.
- How podcasts can better reach and captivate your audiences
- Considerations for starting a branded podcast, including necessary time and resources
- Ways you can harness technology and social media platforms throughout each stage of the process, from your script to distribution
- How this storytelling type can complement and enhance other social media, PR and marketing efforts