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How do you stay top of mind and inspire future travel when COVID-19 keeps everyone home? With no best practices to follow, Blue Sky Agency and Explore Georgia created the blueprint. See how they pivoted their social media to engage, activate and inspire during the pandemic—so you can better adjust your content and workflow when the next crisis strikes. You’ll learn:
- Anatomy of a pivot-friendly, flexible social media strategy: Templates and tips
- WFH teamwork: How to ramp up collaboration between comms teams and creatives
- The magic of UGC activations: How BSA and Explore GA secured and shared visually stunning visitor-generated content on Instagram at a time without travel
- What’s next: How to tap into the hunger for uplifting content, aesthetic eye candy
and the return of “experiences” in the RL