Audience-Informed Content Creation: Using 🧠 Neuromarketing to Scale Up Your Social Operation

Good news: You can finally move your social media strategy from reactive to proactive by applying some neuromarketing principles to a profound-yet-practical process that enables you to create the content your audience craves—and delivers it where and when they need it the most. Join to see how Clemson has recently ranked in the top 15 universities nationally for social media engagement by embracing a framework you can use to quickly plan, produce and post content that hits your audience hot buttons. Together we’ll cover:

• Neuromarketing insights into how the brain processes information, responds to stimuli and makes decisions—plus how to apply these ideas to your social media.
• A practical method for identifying your brand’s hub content that you can use again and again.
• How to develop compelling visual and written branding for your content, regardless of platform.
• Smart ways to scale up your creative processes so your posts pop and generate big-time results.
• How to drive greater engagement with followers—including how Clemson applies some neuromarketing principles to visual direction and post copy so it’s more shareable.