Untangling Threads: Solving Top Challenges on Social Media’s “New Big 6”

Kristin Tormey is the global director of social media and digital engagement at Wendy’s. She has been with the brand for nearly 7 years. During her tenure, she has worked alongside a cross-agency team to build Wendy’s intentionally distinctive tone in the marketplace. Her work has elevated the brand to successfully expand into new social and digital platforms, and as a result break through with a younger generation of consumers. Through Kristin’s leadership, Wendy’s is recognized in the industry as the leading brand to create a true brand voice, awarding over 200 accolades in just under 7 years from Cannes Lions to Clios.

As Corcoran’s director of digital content, Sydney Perry is the architect of the company’s comprehensive social media strategy, delivering insight and inspiration to more than 1MM friends and followers across every major social platform. Sydney started her career at Corcoran in 2017. Driven by her love of real estate and marketing, she went to work building a global social presence worthy of the brand’s gilded reputation in its core markets. She assembled a matchless team of digital natives, through which she has empowered to grow and amplify the brand over the ever-evolving digital landscape. On Facebook, Instagram, Twitter, Pinterest, LinkedIn and YouTube, Sydney’s creativity and grit has positioned Corcoran as the real estate industry’s dominant player in social media. And last year, she brought the Corcoran brand into the TikTok age, quickly building the company’s single largest social audience — over 300,000 followers and counting. You can find her on Instagram, TikTok, YouTube Shorts and LinkedIn, sharing her observations, insights and personal passions (including her home renovation process @localsstay).

Sarakshi Rai is the Director of Audience Development and Head of Social Media at The Hill. She got her start writing about sports in India before heading to London, where she was mostly in charge of booking Ukrainian hotels for correspondents during the 2014 invasion as an intern at The Times of London. After a couple of years of political reporting in India at Network 18, she moved to Esquire magazine in Dubai. Sarakshi moved to the U.S. in 2020 and started at The Hill after getting a second masters at University of Delaware. She also hold a master’s degree in International Journalism from City, University of London.