Communicating Change on Social Media

With every instance of employee turnover, merger and acquisition, brand crisis, and more, your organization faces pressure to manage the change proactively, communicating its impact on business and the stakeholders most closely affected. In this session, we’ll look at what it takes to communicate changes on social media and other 24/7 channels.

You’ll learn:

  • How to determine when to deploy a social strategy to communicate change and when to hold back.
  • Tips for using empathetic language that puts people at the front and center of your message.
  • Strategies for partnering with legal counsel to craft language that feels human but protects your org from blowback.
  • Social listening and response tactics for mitigating misinformation, disinformation and bad actors who post about your news.
  • Jennifer Magas
    Clinical Associate Professor
    Pace University