Going the Distance: How Solo Social Media Pros Become the Heroes of Their Organizations

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Many organizations don’t have the luxury of supporting an entire team dedicated to social media, leaving the Herculean effort of managing multiple platforms to a single individual. Learn how a media lead become a content creator and champion of their brand. You’ll learn:

  • Time-saving techniques, best practices and innovative approaches that make the most of your resources and drive results.
  • The social media newsroom: How to implement a one-stop shop for social content that empowers employees to engage and connect with audiences on their platforms of choice.
  • Shoestring budgets: Strategies and tools for efficient content planning, scheduling, measuring and analyzing social media performance.
  • Tips for determining which social platforms your organization should prioritize to maximize your impact.
  • David Murray
    Manager of Social Media Strategy
    Blue Cross Blue Shield of Michigan