Social Media’s Sweet Spot: Writing Short and Snappy — Without Stripping out Style

Writing for social media may be short, but short can still be boring! In this session, Jim Ylisela, an award-winning writer, editor and digital marketer reveals how to make every word count when word count matters most.

You’ll learn:

  • Strategies for crafting social copy that sings — proven examples and templates.
  • A list of the most overused words and phrases on social media, with a focus on how to keep things fresh.
  • Tick-tock (not TikTok): Tips for crafting compelling social media posts on deadline — including online tools to help you brainstorm and create catchy headlines fast.
  • The most effective language to include in CTAs and influence audience behaviors.
  • How to select the punchiest, spiciest pull quotes from a larger piece for your social posts.
  • Joyceann Garippa
    Director of Content & Programming
    Ragan Communications
  • Jim Ylisela
    Co-Founder and Senior Partner
    Ragan Consulting Group
  • Nikki Sunstrum
    Director of Social Media
    University of Michigan
  • Casie Shimansky
    Creative Director
    Stax Payments