Writing for social media may be short, but short can still be boring! In this session, Jim Ylisela, an award-winning writer, editor and digital marketer reveals how to make every word count when word count matters most.
- Strategies for crafting social copy that sings — proven examples and templates.
- A list of the most overused words and phrases on social media, with a focus on how to keep things fresh.
- Tick-tock (not TikTok): Tips for crafting compelling social media posts on deadline — including online tools to help you brainstorm and create catchy headlines fast.
- The most effective language to include in CTAs and influence audience behaviors.
- How to select the punchiest, spiciest pull quotes from a larger piece for your social posts.