Creating Showstopping Social Media Content for Less Glamorous Brands

Justin Joffe is the Editorial Director and Editor-in-Chief at Ragan Communications where he oversees the editorial strategy for Ragan across brands and products. In addition to his editorial duties, Joffe also advises the programming team on best-in-class conferences, webinars and workshops during a time of unprecedented change in the way that communicators and marketers learn and meet. He is also a freelance journalist and communications writer specializing in the arts and culture, media and technology, and ad tech beats. Before joining the Ragan team, Joffe worked for Muck Rack, PR News, and The Observer. Additionally, his writing has appeared in several publications including Vulture, Newsweek, Vice, Relix, Flaunt, and many more. You can find him on X @joffaloff.

Anastasia C. Titus is a brand manager and marketing professional working on the Digestive Health portfolio at Haleon, a world leading consumer healthcare company. Haleon is a publicly traded CPG consumer healthcare company, home of Advil, Sensodyne and TUMS. At Haleon, Anastasia is instrumental in driving growth across the Digestive Health portfolio, managing household brands like Preparation H, Gas-X, and Alli. In her role, she leads the organic social strategy & oversees the d-Comm strategy and content. Anastasia is known for her creative bravery and execution at Haleon. On the Preparation H brand team, she spearheaded a successful LGBTQ+ influencer campaign, initiating the organization’s first public discussion on sexual health needs and education by breaking conservative stereotypes and pushing conversational boundaries in healthcare. She collaborates closely with the US insights team, multiple digital agencies, and the US marketing team to translate consumer insights into activation plans and commercial brand strategies, driving brand growth. Prior to joining Haleon, Anastasia created product positioning for B2B IP management solutions. She holds a BS in Marketing from Rutgers Business School in New Jersey, and actively participated in a global experiential learning program in Tanzania and Zanzibar focused on sustainability efforts in 2019.

Zelly Lodin is a seasoned social media marketer with a passion for using digital platforms to connect with audiences and drive results. As the Head of Social Media for Delta Dental of California, the nation's largest dental insurance provider, Lodin has spearheaded innovative campaigns that have garnered widespread recognition and multiple industry awards. With over 10 years of experience in the field, Lodin possesses a deep understanding of the ever-evolving social media landscape and the unique challenges and opportunities it presents for healthcare organizations. Lodin's expertise lies in crafting engaging content that resonates with target audiences, fostering meaningful online discussions, and leveraging data-driven insights to optimize social media strategies. Under Lodin's leadership, Delta Dental's social media presence has flourished, achieving remarkable growth in follower engagement, brand awareness, and member acquisition. Her team’s innovative campaigns have been instrumental in positioning Delta Dental as a thought leader in the healthcare industry. As a speaker ,Lodin's presentations are known for their engaging delivery, actionable strategies, and real-world case studies that inspire and empower conference attendees to elevate their social media marketing efforts.

Devin Alessio leads global social media efforts at Bloomberg Philanthropies, which encompasses all of Mike Bloomberg’s foundation, corporate and personal philanthropy. Through Bloomberg Associates, a pro bono consultancy that works with mayors around the world, Alessio advises cities on how they can improve their digital presence. Previously, Alessio worked on Mike Bloomberg’s presidential campaign and held the first-ever social media role at Tanya Taylor. She also served as the social media manager at Diane Von Furstenberg, where she helped launch the designer’s personal Instagram and worked with local partners to position the brand on digital channels across 19 international markets. A graduate of Johns Hopkins University, she lives in New York City with her fiancé. In her spare time, she volunteers with American Corporate Partners, which aims to ease the transition from the military to the civilian workforce.