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Creating Showstopping Social Media Content for Less Glamorous Brands

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0:00 / 47 minutes
47 minutes March 28, 2024

Many nonprofits, healthcare organizations, educational institutions and B2B companies face a similar challenge: It can be hard to translate their work and services to exciting, entertaining and engaging social media content.  In this panel discussion, professionals in these industries will wave their magic wands and reveal: How to make apparently unremarkable content shine through creative storytelling and partnerships. Strategies for finding the human stories within…

Many nonprofits, healthcare organizations, educational institutions and B2B companies face a similar challenge: It can be hard to translate their work and services to exciting, entertaining and engaging social media content.  In this panel discussion, professionals in these industries will wave their magic wands and reveal:

  • How to make apparently unremarkable content shine through creative storytelling and partnerships.
  • Strategies for finding the human stories within educational or nonprofit narratives.
  • Practical tips for leveraging copy, visuals and technology to captivate audiences.
  • Ways to translate interest and attention to action.
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Speakers

  • Justin Joffe Sr. Director, Learning & Development, Ragan Communications
  • Anastasia Titus Brand Manager, Social Lead, Haleon & Preparation H
  • Zelly Lodin Head of Social Media, Delta Dental of California
  • Devin Alessio Team Lead, Social Media, Bloomberg Philanthropies

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