AI For Communicators and Marketers: What You Need to Know Now

Mrinali Menon is a highly skilled and experienced attorney specializing in Intellectual Property and Technology Law in New York. With a dual degree in law, including an LL.M. from Columbia Law School, New York, and a bachelor's in Law from India, she brings a wealth of knowledge and expertise to her practice. Menon's extensive experience includes representing prominent global corporations before Federal courts in complex and cutting-edge IP & Technology law issues. As a seasoned trial attorney and corporate counsel, Menon has contributed to landmark IP proceedings of first impression, advising on high-stakes technology transactions in the fast-paced jurisdictions of the United States and Asia. Additionally, she serves as a part-time Instructor at Columbia University, New York, where she imparts her in-depth knowledge of Law and Technology to aspiring legal professionals. Menon's practice encompasses a broad range of legal matters, including acquisition, licensing, technology transfer, artificial intelligence, social media, data privacy, cybersecurity, GDPR, and medical malpractice. She has been involved in numerous lawsuits pertaining to infringement, media and entertainment, cybersquatting, online counterfeiting, and other areas of IP and Technology Law. Her extensive experience and cross-jurisdictional acumen have proven to be instrumental in her successful representations, earning her a reputation as a distinguished and effective advocate for her clients.

Brian Sathianathan is the Co-Founder and Chief Technology/Digital Officer of Iterate.ai. Sathianathan started his career at Apple where he was initially hired for his software development and encryption skills. For six years at Apple, he led iPhone and Intel Mac initiatives within the very private New Product Introductions (a.k.a. Secret Products) Group. His two core groups designed the security and activation platform for the first iPhone, for which he holds patents. After eight years total, Sathianathan left Apple to be Founder/President of Avot Media, a software platform used by firms like Warner Bros to transcode video for mobile. Avot was acquired by Smith Micro [NASDAQ: SMSI]. At Smith, Sathianathan became head of the video business and was responsible for strategy, vision, and integration. After Avot and Smith, Sathianathan joined the seed-stage investment team at Turner Media, where he sought out startups in the social, consumer, advertising, and recommendation spaces. Over two years, he participated in 13 investments and one acquisition (BleacherReport). Two of his startups were acquired (one by Apple) during that period. Sathianathan is now the Co-Founder and Chief Technology/Digital Officer of Iterate.ai, an innovation ecosystem launched in 2013. Companies like Ulta Beauty, The Pampered Chef, Driven Brands, and Circle K leverage the "intelligent low-code" capabilities invented and patented by Sathianathan and his team. Interplay dramatically speeds up and simplifies digital and AI-based innovation. Largely bootstrapped and highly capital efficient, Iterate revenues grew 287% from 2017 to 2020.

Chris Harihar is Executive Vice President at Crenshaw, a Mod Op company, a leading B2B tech PR agency based in New York City. With 13 years of experience, Harihar has spearheaded award-winning PR programs for both established and emerging tech companies, focusing on B2B SaaS brands and businesses in various sectors, including adtech, martech, digital media, customer experience, customer support, artificial intelligence, cybersecurity, supply chain, human resources, enterprise/IT, healthtech, and more. Before joining Crenshaw, Harihar held senior leadership positions at PR firms M Booth and The Morris + King Company. Leveraging his expertise in media research and communications theory, Harihar has transformed early-stage companies into category leaders and established category leaders as household names. He has led, managed, and executed successful B2B tech PR programs for brands such as Verizon, Yahoo, Wix, AOL, DoubleVerify, Getty Images, WeTransfer, Fractal Analytics, Telenav, IBM, Innovid, Fast Company, IDG (Foundry), and more. Additionally, Harihar has driven B2C programs for companies like Airbnb, CafePress, and Foursquare.