AI For Communicators and Marketers: What You Need to Know Now

If you haven’t begun exploring the potential of generative AI, now is the time to do so. ChatGPT, Microsoft’s Azure and Jasper, and image generators such as Midjourney and DALL-E 2 are poised to transform the way we consume, create and interact with information. AI has the potential to revolutionize the way we approach communications, public relations and marketing tasks by automating drudge work and generating ideas faster, whether it’s analyzing consumer behavior or generating personalized content.

Whether you’re already using these tools or are just testing the waters, you’ll find food for thought. In this three-part webinar, we’ll cover:

Part 1: How to use generative AI tools — the basics — including creating prompts for ChatGPT and using image tools.

Part 2: Copyright, legal issues and security concerns, including what you need to know about putting proprietary information into these systems.

Part 3: The best tools (including many free options) to create top-notch AI content — or at least a good first draft.

  • Mrinali Menon
    Corporate, Intellectual Property & Technology Law Attorney and Columbia University Instructor
    Columbia University
  • Brian Sathianathan
    Co-Founder and Chief Technology/Digital Officer
  • Chris Harihar
    Executive Vice President
    Crenshaw, a Mod Op company