The complex nature of modern-day communications and an increasingly competitive and transactional media environment requires an innovative approach to news and social media strategies that sits at the intersection of art and science. The next era of communicators will have to modernize their approach to media relations by embracing technology in order to be more performative, predictive and productive — enter the communications engineer. Join this session to hear about the emerging need for a culture shift across the PR and social media industry that intersects both art and science to stay ahead of the curve, and how to adopt the mindset, tech stack and workflow of a communications engineer to future-proof the careers of content creators, communication professionals, agencies and brand teams alike. You'll learn:
- How vertical AI can provide a competitive advantage when interacting with the media.
- How social media content programs can benefit from AI-enabled strategies.
- How your teams can be confident using AI to improve social media and PR activities.
- How to be an AI-leader in your media organization.
