Video Killed the Writing Star

Video is the single most consumed medium on the planet. Yet many organizations rely solely on email, flyers and (gasp!) printed newsletters to engage employees. Steven Handmaker will show you how to power up employee engagement like never before: Maximize low-cost video for internal communications. Whether it’s to build support for the local football team (Go Bears!) or encourage employees to attend an event or sign up for a committee, attendees will walk away with practical new ideas for video. Steven will showcase hilarious, low-budget, inspirational internal videos he’s shot at Assurance. Most important, he’ll reveal how easily he built his video platform, the rapid growth in viewers (vs. readership) and his low budget. While cheap videos busily lift employee engagement, employees share these same videos on social media—and Assurance’s brand and message get extended across several channels. More and more, Steve encourages employees to stop writing and start shooting.

Key Takeaways:

• Produce low-budget internal videos that empower your transformed culture
• Benchmark and measure the effectiveness of internal videos
• Create social engagement for your brand :Re-purpose internal videos for external audiences