Measuring DEI for Nonprofits: Defining Benchmarks and Your “Data Story”

Join to hear practical DEI strategies, steps and KPIs for nonprofits firsthand from a communications exec with experience ranging from the American Cancer Society to Black Women’s Health Initiative. You’ll learn: 

  • What a successful DEI program framework looks like for nonprofits 
  • How diversity goals differ for nonprofits and how to measure them 
  • How to define benchmarks and comparisons based on audience journeys 
  • Insights to analyze the metrics—and build your “data story” 
  • The Communicator’s Role: Empowering DEI across the organization

     Shana Davis is the senior program director of Black Women’s Health Imperative.  
  • Shana Davis
    Director, executive communications
    American Cancer Society