Assess, Adjust. Amplify: Case Study in Measuring the Right Results for DEI Communications

Diversity, equity and inclusion are moral obligations and organizational imperatives that must be tracked and managed as other business initiatives. With a deeper understanding of an organization’s DEI strategy, communicators can develop more effective supporting strategic communications plans with relevant measurements of success to advance progress. Join to hear how Freddie Mac assesses, adjusts and amplifies its DEI communications efforts aligned to its DEI strategy.

In this session, you’ll learn:

  • Different metrics organizations use to measure DEI efforts
  • Incorporating relevant measurements of success in your communications plans, tracking both quantitative and qualitative KPIs
  • Leveraging the right results to adjust your efforts and amplify your DEI messaging
  • Final insights to take your DEI program to the next level of success
  • Joseph Dawson
    Director, strategic communications
    Freddie Mac