Validating the effectiveness of your internal comms department to the C-suite means measurement tools to effectively gauge your success and being able to communicate those results in a language they understand. You essentially must become internal marketing analytics professionals and ensure you are choosing the right tools and the right KPIs to measure.
In this session, we will:
- Understand the visible and invisible ROI factors
- Determine what to measure and what data you need to track
- Identify ways to measure your internal comms ROI
- Learn how to use your intranet dashboards and metrics systems
- Understand the benefits of reading open & click rates, app usage
- Share challenges in measuring internal communications due to the sheer number of intangibles