The New Measurement Rules: How to Build Better Surveys and Track the Impact of Campaigns to Innovate in a Time of Change

With the stakes high and little time to waste, it’s never been more important to keep a frequent pulse on employee sentiment and understand how well your programs are performing. You need to be prepared to pivot your approach on a moment’s notice—and show leaders that your programs are delivering ROI in a time of financial strain. Learn how Southwest Airlines has ramped up their efforts to meet the moment—and how you can too.

You’ll learn:

  • How to find the right frequency to survey employees and how to increase participation
  • How to identify the KPIs and metrics that are most critical to your communication goals, and adapt them in the face of change
  • Examples of pulse surveys that result in more actionable feedback and dashboards that impress senior leaders
  • How to use the data you collect to optimize your campaigns and give other teams the information they need to pivot and innovate quickly
  • Whitney Eichinger
    Managing Director, Culture & Engagement
    Southwest Airlines