Turning Executive Orders into Practical Messaging

Panel Discussion

What’s Next: Impending Policy Decisions and What a New Administration Means for You

In a rapidly shifting political climate, the first 30 days of the Trump Administration have already ushered in new dynamics for government, business, and civic life. From executive orders that challenge longstanding policies, to shifting alliances on Capitol Hill, these changes have set a new tone for public affairs and brand communications. Join us for this crucial session as we dissect the real-world impact of President Trump’s early decisions and highlight some case studies that demonstrate best practices on how communicators are adapting their messaging to keep pace.

Advising Corporations on Executive Orders: Strategies for Navigating Political Tensions

When new executive orders create uncertainty, corporations often face intense scrutiny from regulators, stakeholders, and the public. This session delves into how communicators can guide their organizations to address these orders effectively—balancing compliance, reputation management, and stakeholder expectations in a highly charged political environment. Explore best practices for bridging divides, engaging in constructive dialogue, and safeguarding corporate values, even when pressures from policymakers and internal teams collide.

• How to advise executives on forging genuine connections with stakeholders, focusing on relationship-building rather than ideological conflict, thus outlasting any single administration’s agenda.
• Case studies that demonstrate how others navigated contentious policies to create unified strategies.
• Practical conflict resolution tactics to address skeptics, hecklers, and provocateurs—whether online or in live forums.
• How to navigate politically charged conversations in the workplace, such as addressing differing opinions on company policies or current events, to maintain productivity and harmony.
• How to harness the power of authentic, personal narratives to break down barriers, humanize complex issues, and inspire the kind of compromise that moves agendas forward.

Misinformation, Disinformation and Trust: Public Affairs and the Press

In this discussion between a public affairs expert and a journalist, you’ll hear about the challenges ahead with covering policies coming out of the new administration. We’ll discuss strategies on how to tackle decreased public trust in government, especially when it comes to rapid policy shifts that affect businesses, and what that might look like in news coverage. Learn about:

• The evolving newsroom: What the media expects from the next four years.
• How to address challenges like budget constraints, internal silos, and dis/misinformation—especially as new executive orders prompt rapid communication needs.
• What’s working for agencies adapting to early policy shifts: modernizing tech, tightening workflows, and collaborating across departments.
• Plus: Why, when and how to take the lead in social impact by speaking out on relevant issues.