Responding to COVID-19 and Beyond: Crisis Communications in an Age of 24-7 News and Misinformation

The COVID-19 pandemic has magnified potential PR missteps, and a misquote or delayed decision can quickly spiral into an additional crisis as you scramble to regain trust and prevent your reputation from crumbling. Communicators must be ready to adjust to the rapidly changing environment at a moment’s notice, but that doesn’t mean there’s a one-size-fits-all response. In this fireside discussion with Richard S. Levick, Chairman and CEO of LEVICK, and Jeff Shelman, Head of Enterprise External Communications at U.S. Bank, you’ll gain insights on how you can respond amid the pandemic and beyond.

You’ll learn:

  • How to respond to news and mandates before the narrative gets away from you
  • Ways to correct misinformation and defuse heated debates with authoritative strategies that foster transparency and trust
  • Tips for responding to (or staying silent after) negative media coverage and online outcries
  • How to conduct risk assessment as well as prepare and adjust your messages as the media landscape changes
  • Richard S. Levick
    Chairman and CEO
  • Jeff Shelman
    Head of Enterprise External Communications
    U.S. Bank