Going Beyond Pitches and Press Releases to Relay Your Messages During COVID-19 and Beyond

Press releases and media pitching remain an integral part of PR during crises, helping you to relay important information and strengthening relationships with your audiences. However, in a time when newsrooms are shrinking, the pandemic dominates headlines and misinformation can quickly cause panic, PR pros must expand their toolkits. In this session with Spencer Sutherland and Elizabeth Cornwall at CHG Healthcare, you’ll learn how to leverage owned assets and borrow inspiration from leading organizations to appropriately garner conversation and coverage.

You’ll learn:

• Ways to deliver pitches that quickly cut to crucial information and the heart of your story
• Tips for uncovering compelling, newsworthy stories within your organization
• How to use PR to complement your owned media efforts (and vice versa)
• Steps for empowering your employees and customers to tell their stories and experiences