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The past year has brought crisis situations unlike any that communicators have seen before, and challenged them to respond quickly but thoughtfully. Join us as we talk to John Kaufman, Senior Manager of Corporate Communications, and Angela Lombardi, Marketing and Communications, Principal, at Pacific Gas and Electric Company to hear lessons learned from COVID-19 and more, and what needs to be in your crisis playbook down the road.
You’ll learn:
- Messaging strategies needed to keep the trust of the public during uncertain and volatile times
- How to elevate the right spokespeople and thought leaders in a crisis situation
- Proactive measures you can take to respond to the next unexpected crisis
