AI & PR: Balancing Innovation, Ethics and Client Trust

Join us to explore how PR professionals can responsibly integrate AI into their workflows while minimizing risks and maximizing results. We will cover ethical considerations that all PR pros should know to help you establish trust as an AI-savvy PR partner. Additionally, you’ll walk away with important AI resources specifically for PR, including industry experts and upcoming trends to pay attention to and guidelines for using AI responsibly. This session will cover:

• Responsible AI use: Ethical guidelines and risk management strategies.
• Future trends: Key AI innovators, thought leaders and trends to follow.
• Building trust: Tips for talking to your clients about AI at your firm.
• Strategic insights: Best practices for navigating the evolving AI landscape as a PR pro.