The Metrics That Matter

Not all metrics are created equal, especially when it comes to making the business case. Take a deep dive into the emerging metrics that need to be part of your plan to impress the C-suite and why, as well as which metrics that you should probably sunset as part of your push to demonstrate value. We’ll uncover:

  • Assigning the Right KPIs: Why you should have solid numbers on share of voice, UTM site traffic, media mentions and more. Plus how to surface this data.
  • The New Dashboard: Examples of PR Dashboards that will guide you and your team to success.
  • Case Study: How to identify and match the right KPIs to different types of PR campaigns, from media relations to crisis to brand launch initiatives.

  • Joseph Kemp
    Assistant Vice President of Public Relations
    Northwell