Organizations of all types and sizes have faced unprecedented challenges in the last few months: the devastating impact of the global pandemic, the economic fallout from business interruption and staggering unemployment, and the pressing need to remedy the longstanding racial injustice in our midst.
Any one of these crises would test even the most seasoned communication professional. And unlike many crises, these issues show no sign of abating.
That feels like crisis communications without a net—and seemingly without an end. But it’s much more than that. These issues demand an integrated communications effort. Not just crisis comms, but issues management. Not just media relations, but public affairs thought leadership. And, as always, effective and engaging storytelling, both internally and externally.
In this virtual workshop, veteran journalist, PR consultant and crisis communications expert Nick Lanyi will help you think about, plan and execute the communications needs that comprise the “next” normal.
You’ll learn how to:
- Create the strategic framework for a “rolling” crisis communications plan
- Manage your external and internal communications during the ongoing pandemic, recession, and period of social change
- Use scenario planning to ensure you aren’t caught flat-footed by the next “flare-up” in these unfolding issues
- Reinforce—and raise—your organization’s reputation during and after this period by focusing on your brand values and narrative