Doing the Hockey Thing in the Desert: How the Arizona Coyotes Have Embraced TikTok for Content Storytelling to Improve Fan Engagement

TikTok is the leading destination for short-form video is helping brands tell their stories in a more creative and engaging way. TikTok is designed to inspire authentic connection and create a supportive and diverse community of expression. In this session, we will hear how the Arizona Coyotes have:

  • Created a profile that has encouraged fans to engage with the brand
  • Mastered producing unique content through short videos on TikTok
  • Showcased their brand and stories on this unique platform
  • Overcome challenges of sharing continual fresh content to better improve fan engagement
  • Kaci Demarest
    Social Media Producer
    Arizona Coyotes