Individuals
TeamsTikTok is the leading destination for short-form video is helping brands tell their stories in a more creative and engaging way. TikTok is designed to inspire authentic connection and create a supportive and diverse community of expression. In this session, we will hear how the Arizona Coyotes have:
- Created a profile that has encouraged fans to engage with the brand
- Mastered producing unique content through short videos on TikTok
- Showcased their brand and stories on this unique platform
- Overcome challenges of sharing continual fresh content to better improve fan engagement
