Make Culture Contagious: Creating Brand Ambassadors with People-First Social Media

Next to friends and family, our coworkers are our most trusted sources of recommendation (source: Kantar). That’s great news for communicators tasked with building trust and culture. Sit in on this session to discover how to revamp your social/creative strategy to be people-first by focusing on the role of colleagues and key stakeholders as ambassadors helping to tell your story both internally and externally. You’ll discover how you, too, can humanize your brand, get creative and boost culture, DEI, employee ambassadorship and social media engagement. Join to hear:

  • How to codify, communicate and live a more shareable brand culture
  • Anatomy of a successful people-first social media storytelling program
  • Storytelling examples that capture and convey culture on top social media
  • How to activate internal and external ambassadors around social media campaigns
    —including using dedicated hashtags, repurposed content and more
  • Success metrics: Ideas for tracking culture, DEI, social media engagement and more
  • Cath Anderson
    Senior Vice President of Communications
    Cityblock Health