Storytelling from the top can transform a company, deepening trust with employees, and forge stronger connections with stakeholders. It often falls to the communicator to teach or tease out those authentic stories from the C-suite. Learn how you can guide executives to create personalized narratives that resonate with the company’s values and strategy – and move beyond mere mission statements. Explore:
- Writing the Love Letter from the Top: Techniques to teach and personalize executive’s stories so they connect with their stakeholders, internally and externally — and reflect and corporate values.
- Building Bridges, Not Just Brands: Strategies for collaborating with leadership on copy, find passion points, and build trust by building stories and talking points around them – plus, how to craft and deliver a good anecdote.
- Cut the Spin: How to help an exec define their voice with authenticity and without jargon or hype – including ways to lean on numbers, stories, or other elements.
- From LinkedIn to the Limelight: Real-world case studies of leaders who have effectively used platforms like LinkedIn to take public stands on critical issues such as social justice movements, environmental issues, and corporate ethics.
- Media Training 201: What you need to know to prepare spokespersons for various types of events, from internal events, broadcast, and print interviews.
- Laddering Back to Values: How to ground every speech, post, or email around the values and purpose, including crucial steps to create a cadence of communications.
