Mission Meets Message: Winning Press and the Public with Purpose

At a time when every message counts, Courtney Williams exemplifies how to craft narratives that resonate beyond the noise. As the head of communications for the Obama Foundation, her expertise in blending mission with media is more crucial than ever. She’ll share how to captivate press and public alike with authentic storytelling that inspires action in these charged times. Join us to amplify your reach—and media results—when it matters most. We’ll touch on:

• Inspiring Action: Examples of how to craft narratives that move people and the press—especially in a news environment dominated by division.
• Mission Meets Message: Ideas for threading your values into every message to build a meaningful brand presence and media platform.
• Building Bridges: What’s working to craft campaigns that unite instead of divide, so you create a community of brand ambassadors.
• Dignified Engagement: How to navigate high stakes press queries and interactions with poise, keeping your message on track no matter what’s in the news.
• Digital Storytelling: Examples of captivating content that’s engaging and informative—from behind-the-scenes tours to fun multimedia-friendly moments with your famous execs.
• Thought Leadership in Action: Examples of the Obama Foundation’s thought leadership that resonates internally and externally—and how to emulate its successes.