Storytelling continues to be a driving force behind connected and effective digital marketing, video and social media efforts, especially as more employees and consumers turn to online platforms to find information, advice and recommendations. Valerie Barker Waller, Senior Vice President and Chief Marketing and Communications Officer for YMCA of the USA, will share some of the nonprofits outstanding efforts and how they’ve used them to engage the community and beyond.
- Secrets for creating captivating digital content and videos
- Ways to highlight important messages while remaining audience-centric
- How YMCA is using storytelling to highlight its offerings and resources