Individuals
TeamsNewsrooms are dwindling, reporters are overwhelmed and consumers are inundated with more information than ever. For comms and PR pros, that means not just adapting to the existing media world, but finding — and building — new channels to share important updates, earn attention and build engaged audiences. Whether you’re pitching stories to existing outlets or building up your own brand newsroom, this panel will translate lessons learned from both traditional and new media to your storytelling strategy.
- Learning to Earn It: What exactly does “earned media” mean when news outlets are in constant flux, and where should your organization show up if you want to stand out?
- Diversify to Thrive: Find out what mix of channels and outlets are best for your organization, and how much time you should be spending on each one.
- Be Your Own Ace Reporter: How to build a brand newsroom and unlock powerful brand storytelling through both traditional and new journalism strategies
- Lean and Local: What reporters in leaner newsrooms need, and how local and regional outlets can be a communicator’s best friend.
- What’s Next: Learn how your organization can strike the right tone, make the right news and stay there through its proudest and most pivotal moments.
