Individuals
TeamsEver feel like your writing could use a little extra something to really connect with your audience? That’s where storytelling comes in. In this quick FAQ, Jack Appleman breaks down how to amp up your writing by weaving in stories. You’ll learn how to unleash the power of a good tale, pick the right hero and build a solid framework to captivate internal audiences. Plus, you’ll discover how to elevate your media copy with stories that hit home and how to assess if your story will actually resonate. Whether you’re drafting an internal memo or crafting media copy, these storytelling tips will help your words pack a punch.
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Jack E. Appleman, APR
President
Successful Business Writing
Jack Appleman, APR, is the author of "10 Steps to Successful Business Writing" and president of Successful Business Writing. Jack has 25 years of experience as a corporate trainer, professor and PR professional. He has trained, workshopped and coached for a variety of companies, including Interpublic Group, Edelman and HBO.
