Digital Storytelling Secrets to Revitalize a “Tale as Old as Time”

Social media moves quickly, but digital communicators are still faced with figuring out ways to tell (and retell) their organization’s oldest stories and most-used taglines. Through creative messaging, online monitoring and a fresh perspective, you can share branded stories and news in a way that attracts attention and excitement, not yawns. In this panel discussion, you’ll learn from social media storytellers how you can approach your PR and marketing copy and goals using social media platforms and best practices.

You’ll learn:

How to increase news coverage and support PR and marketing campaigns through social media efforts

Ways to uncover stories your online audience wants to hear—and find the tales they’re already telling

Tips for repurposing content and tailoring it to the audience and language of the platform

Best practices to fit any budget, team size and goal

  • Jake Jacobson
    Former director of PR
    Children’s Mercy Kansas City
  • Nate Sandell
    Senior manager, social media
    Mall of America
  • Jessica Bardoulas
    Director of media relations
    American Osteopathic Association
  • Jon Frederick
    Director of social media
  • Sasha Whittington
    Social media content supervisor
    Publix Super Markets