Social media moves quickly, but digital communicators are still faced with figuring out ways to tell (and retell) their organization’s oldest stories and most-used taglines. Through creative messaging, online monitoring and a fresh perspective, you can share branded stories and news in a way that attracts attention and excitement, not yawns. In this panel discussion, you’ll learn from social media storytellers how you can approach your PR and marketing copy and goals using social media platforms and best practices.
How to increase news coverage and support PR and marketing campaigns through social media efforts
Ways to uncover stories your online audience wants to hear—and find the tales they’re already telling
Tips for repurposing content and tailoring it to the audience and language of the platform
Best practices to fit any budget, team size and goal