Beyond AI Video Hype: Real AI Hacks to Supercharge Your Social Media

Is your social media strategy leaving AI’s most powerful features untapped? With 72% of marketers reporting increased engagement from AI-enhanced content (Sprout Social), it’s time to explore how AI can responsibly amplify your social media impact—without risking authenticity or compliance. This session cuts through the hype to deliver real-world strategies for leveraging AI across your social workflow. You’ll learn how leading orgs are thoughtfully integrating AI tools to enhance (not replace) human creativity. We’ll cover:

• Smart Platform Integration: How to leverage AI features in Sprout Social, Meta’s targeting and even CrowdRiff to optimize content strategy and engagement.
• Concept to Campaign: How to brainstorm and storyboard campaign ideas using AI internally—without generating synthetic real-people imagery—while staying authentic.
• Prompting Like a Pro: Tips for crafting AI prompts that maintain brand voice across platforms—including for engaging captions, replies and even crises responses.
• Use Cases: How to tap ChatGPT Enterprise, Notebook LM and other AI apps as brainstorming tools for social copy, campaign ideation and more.
• Ethical Guidelines: How to develop robust internal policies for AI usage in social media, balancing creativity with compliance.