While 78% of business leaders expect to see AI ROI in one to three years (KPMG), comms teams are under the gun to deliver yesterday. The silver lining is that you actually can prove AI’s impact now. In this candid panel, seasoned execs spill the beans on wins and face-palm moments aligning AI with their business goals. You’ll get the inside scoop to not just prove AI’s worth—but also to skyrocket your own. Our straight-shooting panel will share:
- Data-Driven Success: Tips for setting up early success metrics at the beginning of your AI journey—and deploying your existing Google Analytics or CRM systems to track AI’s impact.
- Productivity Gains: How one organization is tying AI to its Continuous Improvement Process—and other use cases help you to quantify AI’s impact on efficiency and workflow.
- Enhanced Engagement: Practical ideas to measure and attribute improvements in engagement, content performance and campaign effectiveness to AI initiatives.
- Cost vs. Benefit: Strategies for comparing AI investments (software, training, etc.) against gains in productivity, employee engagement, employer branding and even customer funnel impacts—revealing ROI impacts that resonate with leadership.
- Revenue Attribution: How to link AI efforts directly to conversions and revenue using multi-touch attribution models—and how to showcase successes with an AI ROI dashboard.
