While matters related to ESG (Environmental, Social, and Governance) have always been a consideration for the savvy communicator, demands of both internal and external stakeholders have set expectations that are likely to only grow in the future. Along with this comes the integral involvement of PR pros in all matters ESG. During this session, you will get to ask Catherine Hernandez-Blades, SVP of Marketing and Communications at SAIC, about how this reality has changed – and will continue to change – her role and yours.
Topics will include how a brand’s commitment to ESG – or lack thereof – impacts:
- The brand strategy
- Organizational reputation
- Recruitment, engagement and retention
- Stakeholder expectations
- The stock price