Everything Internal Will Go External: The Evolving Role of the Social Media Manager

Internal communications are increasingly a CEO priority and while it’s not typically on the agenda of many social media managers, it should be. Investing time and expertise to support a social-forward internal communications strategy will pay dividends. The most recent Edelman Trust Barometer report found that employees now see themselves as the most crucial stakeholder of their organization — more important than even their customers. With this in mind, it’s vital for every member of the comms team to keep employees at the top of their minds.

The social media manager is every comms team’s most underutilized resource, not just for amplifying external comms efforts. For strategic comms initiatives — both internal and external — social media experts have a unique lens on their audience and can ensure a level of innovation and engagement in any project. Leveraging social media skills in internal comms can help foster internal champions who become external advocates.

You will leave this session with:

• Actionable insights on why social media managers should feed into internal comms strategies and vice versa.
• How to foster internal champions that make the best social advocates.
• Ways to boost engagement and ROI for every comms initiative.