The Future of Media Relations: Navigating the Evolving Landscape

Hannah Freedman is the Director of Media & Communications for Notified, a globally trusted technology partner for public relations, investor relations, and marketing professionals. A versatile corporate storyteller, Hannah has held both in-house and agency roles, previously supporting communications on behalf of the national nonprofit Partnership to End Addiction as well as numerous high-profile food, health, nonprofit and startup clients -- including seven Fortune 500 companies. Hannah lives in Brooklyn, NY and holds a Bachelor of Science in Communications from Boston University. Outside of work, Hannah shares her passion for powerful storytelling by teaching writing & critical thinking skills to high school seniors from low-income families with the nonprofit Minds Matter NYC.

As the Director, Consumer & Product Communications for Pinterest, Meredith Klein leads the communications strategy behind the company’s biggest initiatives and launches, working closely with cross-functional partners to uncover consumer insights to create compelling campaigns and stories that support the brands’ innovative products, bringing inspiration to people around the world. Prior to her appointment at Pinterest, Klein was the director of PR at Walmart, leading its acquired brands portfolio, including Jet.com, Bonobos, Hayneedle, ELOQUII, Moosejaw and Art.com. In addition to this role, she also led comms for Walmart’s Product organization, including managing thought leadership communications for the company’s first-ever chief product officer. Before formally joining Walmart, she served as the director of media & public relations for Jet.com, Walmart’s acquired eCommerce site. As the first communications hire for the company, she established Jet’s communication practice and press strategy, responsible for all aspects of communications, from corporate and consumer communications to social influencer strategy.

As the Executive Vice President, Chief Communications Officer of the Cleveland Cavaliers, Rock Entertainment Group (REG) and Rocket Mortgage FieldHouse, Susan Oguche is responsible for communications strategy across the REG family of sports and entertainment properties, as well as public affairs for the organization. Driven by a creative curiosity and a journalist’s heart for the story beneath the surface, Susan has helped some of the most admired companies identify and connect with their missions, navigate moments of crisis, and inspire the world with their unique story. Susan moved to Cleveland in October of 2022 following two decades of senior-level, in-house communications experience with Nike, Procter and Gamble, Abbott, Home Chef and Sleep Number. Susan graduated from the Max M. Fisher School of Business at the Ohio State University. She and her husband Hanson have two young daughters, Abigail and Grace.  

Amy Jaick is the Chief Marketing and Communications Officer at Columbia Business School. She works across functions and channels to create integrated programs that bring CBS’s mission, vision, and values to life. Prior to joining CBS, Amy built and led the first-ever corporate digital marketing and communications team at ViacomCBS and helped launch Goodman Media’s digital business. Jaick has also held the role of Director of Digital Marketing at Estimize, where she implemented acquisition, engagement, and retention campaigns across mediums. Before Estimize, she oversaw marketing for The Economist's events business in North and South America, after first serving as The Economist's Communications Manager for the region. Jaick initially began her career at Goodman Media designing media relations programs for marquee clients.