The Future of Media Relations: Navigating the Evolving Landscape

With the rapid advancements in technology and the evolving media landscape, it’s important to adapt strategies to meet the demands of a savvy, super-connected audience. Led by industry experts, this panel will discuss emerging trends, including the rise of digital journalism, social media influencers and immersive storytelling. You’ll learn:

  • Strategic storytelling: Best practices for crafting compelling stories that resonate across various media platforms.
  • Relationship building: Strategic techniques for building and nurturing relationships with journalists and influencers.
  • Trendspotting: How to leverage trends to your advantage and effectively engage with your target audiences in the press and public in a rapidly changing media environment.
  • What’s next: The power of data-driven comm and the role of AI in enhancing your media relations program and placements.
  • Hannah Freedman
    Director of Media & Communications
  • Meredith Klein
    Director, Consumer & Product Communications
  • Susan Oguche
    EVP and Chief Communications Officer
    Cavaliers Operating Company
  • Amy Jaick
    Chief Marketing and Communications Officer
    Columbia Business School