In an era where personalizing content at scale is imperative for connecting with diverse audiences across platforms, mastering AI-powered storytelling is a game-changer. Join Carlos Gil, author of "The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI," in this interactive workshop. Discover the latest AI tools and techniques to elevate your writing and visual content for any platform, audience or social channel, Throughout the session, we’ll cover:
- Refined writing workflows with ChatGPT: How to streamline your writing process, efficiently craft copy and produce narratives without compromising your voice.
- Create AI-powered visuals with Canva and other tools: How to integrate these tools to automate and enhance the creation of captivating brand images.
- Program your AI assistant for customer-centric copy: How to draft copy in the voice and tone of your target audience so it resonates and aligns with your brand identity.
- Storytelling in action: Writing prompts for crafting winning narratives across various formats, from internal comms and marketing copy to blogs, press releases and social media updates.
- Metrics that matter: How to leverage AI analytics to create more tailored, impactful stories—while also harnessing AI to enhance your SEO strategy.
- AI and copyright demystified: How to navigate AI and copyright issues, including smart strategies to protect both yourself and your brand.
