The battle for truth: Earning trust in the era of fake news

Today’s volatile information landscape is a headline of its own, raising challenging questions for business and society as a whole. In a time of shifting public expectations, building trust is the No. 1 priority for leaders. Through the lens of the 2018 Edelman Trust Barometer findings, Ben Boyd will explore these issues and provide a road map to navigate a world of distrust.

Key Highlights:

• Why must leadership go beyond the business?
• When should businesses speak up on key issues?
• What steps must business leaders take to build trust?
• How can businesses maximize voices across the organization?
• What role do businesses play in informing the public?