The importance of authenticity in executive communications

Among the most common characteristics of organizations recognized and awarded as “Most Admired” or “Great Places to Work” are those which maintain a culture of high trust. High-trust cultures are typically driven by executive leadership that’s seen by employees as not just transparent, but truly authentic. Authenticity is a major contributor to gaining and maintaining employee trust, commitment and overall job satisfaction.

Key Highlights:

  • Develop an authenticity strategy that shapes how you develop and share messages across all mediums
  • Produce content for corporate leaders that captures the hearts of your employees while driving your business strategy
  • Match the right communications medium with the right message
  • Harness the value of storytelling to drive authenticity
  • Make authenticity a two-way street
  • Steven Handmaker
    Chief Marketing Officer