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In this high-energy lightning talk, Greg Stortz, Director of Engagement at Interact, reveals why only 20% of your most important messages are actually reaching their intended audience — and what you can do about it. You’ll discover the three critical “Communication Friction Points” holding back your internal communications and learn a practical framework for dramatically improving message reach and engagement. Through real-world examples and immediately actionable techniques, Stortz will show you how to increase critical message reach with tactics you can begin using tomorrow.