The Rise and Future of Short-Form Vertical Video

Social video is one of the most powerful means of connecting with audiences today, generating up to 1200% more shares than text and image content combined. In this interactive session, you’ll learn how to get past the barriers of limited resources and legal concerns to feel comfortable using this daunting medium and wield the power of vertical video. We’ll explore:

• What makes for engaging social video across different platforms including TikTok, Reels and YouTube Shorts, both for internally produced content and UGC.
• Best practices for ensuring that content is discoverable, accessible and hits the right notes.
• The basics of organic vs. paid content and where it’s appropriate to monetize.
• Interactive: We’ll workshop audience-submitted problems live. Bring a challenge you’re facing on TikTok.