AI Certificate Course for Communicators – Week 1

ChatCraft: The Art of Strategic Writing with ChatGPT and Beyond

AI isn’t taking your job — but someone who knows how to use AI might. Level up your value now by learning how to wield tools like ChatGPT in your comms strategy and writing. We’ll explore the ChatGPT interface, advanced features for strategic messaging and how to leverage AI prompts for more engaging content. You’ll learn:

  • ChatGPT deep dive: An overview of the interface and how to get started — from understanding prompts and responses to newer customization options.
  • Strategic messaging: How to use ChatGPT to craft tailored messages that more effectively attract, engage and convert targeted audiences.
  • Writing optimization: How to use ChatGPT to generate ideas, refine written content and streamline writing workflow.
  • Practical use cases and breakouts: We’ll workshop writing prompts to help generate blog posts, social media updates or even website copy.
  • SEO deep drive: AI-enabled SEO tools, SEO limitations of ChatGPT, what’s new with Google’s generative AI update — and how to write AI content that will rank in the top of Google without getting penalized.
  • Bonus guest discussion: The biggest questions and elephants in the AI room, including how copyright issues impact AI usage.

Light Homework:

  • Set up a free ChatGPT account (class demos will be on ChatGPT 3).
  • Choose one of the following assignments and draft in ChatGPT:
    • Rewrite an existing bio for one of your C-suite execs.
    • Write a LinkedIn marketing post in the style of Gary Vaynerchuk.
    • Write a 300+ word blog on a favorite pastime in the style of your favorite writer.
  • Check out Stable Diffusion and experiment with it before next week.
  • Julia McCoy
    President, Founder, Author
    Content at Scale, Content Hacker
  • Nova Lorraine
    Author, Web 3 Strategist and Founder
    Raine Magazine, AI for Creatives Podcast