SEO Writing Essentials: Crafting Content that Ranks and Resonates

Staying on top of the latest SEO trends is crucial in the always-evolving world of digital marketing. With search engines updating their algorithms almost weekly, you don’t have time for outdated SEO fundamentals or esoteric strategies. This session is the brass tacks SEO cheat sheet you need to stay current—so your content engages your audiences and climbs the search rankings. Join us to learn:

• Current Trends: The latest developments and algorithm updates reshaping SEO.
• Creating Quality E-E-A-T Content: How to produce content that meets Google’s “Experience, Expertise, Authoritativeness, Trustworthiness” guidelines to improve rankings.
• Google Trends Keyword Research: Tools and techniques others use to identify and incorporate the right search terms to target audiences more effectively.
• SEO Best Practices for Writers: Tips and checklists for quickly optimizing your writing—including using headers, concise language, bullet points and more.
• The AI Question: How AI is helping—and potentially hurting—SEO with AI overviews.