Individuals
TeamsGone are the days when internal comms stayed buried in an intranet silo—or when social media posts went unnoticed by employees. Today’s content needs to work across platforms, connecting your brand, employees and external audiences with bold storytelling that drives engagement. From crafting parody videos for town halls to tackling privacy concerns while creating campaigns like clearing $1M in healthcare debt for veterans, this session explores how to create “hero content” that grabs attention, sparks joy and drives real impact. You’ll learn:
- AI-Powered Planning: How tools like Gemini can refine your strategy, helping tailor messaging for platforms like TV, radio or social media—and segment audiences for maximum relevance.
- Secrets of “Click Me!” Copy: How to draft clear, colorful, concise and cool content that drives engagement across internal and external platforms.
- Hero Content Creation: How to produce compelling cornerstone campaigns—like clearing $1M in healthcare debt for veterans—and adapt them for intranets, emails and social media.
- Engagement Boosters: Snappy headlines, listicles and even parodies (like a “Nightmare Before Christmas” parody) that boost shareability and get your workforce talking.
- When Things Change: How to pivot when content sparks pushback or last-minute adjustments—turning challenges into opportunities to evolve.
